Higher Education Insights

Practical strategies, data and perspectives from higher education professionals on recruiting, engaging and enrolling the right students.

Graduate in navy gown raising cap outside a neoclassical building
By Josh Irons • October 30, 2026
When marketing and admissions run on separate goals and systems, students fall through the gap. A president's agenda for aligning them.
By Joseph Lapin • August 12, 2026
How a sharper story, refreshed creative and focused strategy grew a Master's in IT Management enrollment 26.9% and improved LTV:CAC from 0.9x to 4.2x.
Hand holding a magnifying glass over a graduation cap icon on a light background
By Joseph Ashby • July 24, 2026
Nearly half of high schoolers now use AI in their college search. Here's how to audit what ChatGPT says about your institution and fix it.