Content and Creative
Turn strategy into stories that move students.
Effective higher education marketing doesn't just produce more content. It creates the right content with a clear purpose, a clear audience, and a clear connection to institutional and enrollment goals. RAD develops content and creative that bring your positioning to life and help prospective students understand who you are, what you offer, and why it matters to them.
From institutional storytelling to program-level recruitment, we develop content designed to support the student journey.
Our capabilities include:
- Brand and program messaging
- Website and landing page content
- Enrollment and recruitment content
- Campaign concepts and creative
- Blogs and thought leadership
- Social and digital content
- Email and recruitment communications
- Photography and video direction
- Creative assets for digital campaigns
Creative that connects.
Creative should do more than look good. It should communicate a meaningful idea, reinforce your positioning, and give prospective students a reason to engage.
RAD connects strategy, content, creative, and digital execution so your marketing tells a consistent story across every important student touchpoint.
Build a More Connected Enrollment Marketing System
If your campaigns, website, content and enrollment goals are not working together, RAD can help create the structure that connects them.
Let's build an enrollment marketing strategy that turns institutional priorities into focused action, and focused action into measurable growth.
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Enrollment marketing strategy
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Lead Generation
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Student acquisition
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Market and competitive analysis
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Landing pages
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Paid Acquisition
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Organic acquisition
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Lead nurturing
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Conversion strategy
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Acquisition-cost analysis
What types of content does RAD create for higher education?
RAD develops content across the student journey, including website and landing page content, program messaging, recruitment communications, blogs, thought leadership, email, social content, and digital campaign assets.
How does RAD approach creative for higher education?
We start with strategy and positioning, then develop creative that communicates the right message to the right audience. Creative isn't simply designed to look good—it should reinforce your brand, communicate value, and encourage action.
Can RAD develop content for specific academic programs?
Yes. We can develop program-specific messaging and content for undergraduate, graduate, online, professional, certificate, and other programs, tailored to their audiences and enrollment objectives.
How does content connect to enrollment marketing?
Content gives prospective students the information and reasons they need to move through the enrollment journey. RAD connects content and creative to campaigns, websites, SEO and AI Search, landing pages, and other digital experiences to create a consistent path from awareness to engagement to enrollment.
Joshua Irons
CEO
joseph ashby
President
jordana weinstein
vp
elise romero
VP
jordon canny
Job title
joseph lapin
Job title
aly wolf
Job title
fred lee
Job title
jordon canny
Job title
joseph lapin
Job title
aly wolf
Job title
jordon canny
Job title
01
Team Experience
Our team brings decades of combined experience in higher education marketing and enrollment strategy. We've assembled talent from some of the most respected names in the industry, including Archer Education, Education Dynamics, Converge Consulting, Plexxus, and Circa Interactive.
02
Cross-Industry Expertise
Unlike agencies focused only on higher education, our experience spans healthcare, enterprise technology, professional services, and complex B2B sales environments.
This allows us to bring proven acquisition strategies, sophisticated automation, and performance accountability rarely found in higher education marketing.
03
Strategic Partnership
We don’t operate from a monthly ticket queue. Our team collaborates directly with marketing, admissions, and leadership to continuously improve performance throughout the recruitment cycle.
04
speed to market
Launch campaigns in days to weeks, not months. Marketing teams can respond quickly to enrollment opportunities, new academic programs, recruitment events, and changing market conditions without waiting on IT resources.
05
Web as a Marketing Execution Layer
For large institutions, we leverage Duda alongside your existing CMS to rapidly launch high-converting landing pages, microsites, and campaign experiences without disrupting your technology stack or requiring lengthy development cycles.
For smaller institutions, Duda can serve as a complete enterprise website platform that’s secure, scalable, accessible, and easy to manage.
06
Data-driven decision marketing
We connect digital marketing directly to institutional CRM platforms, providing clear visibility from the first website visit through inquiry, application, enrollment, and beyond.
Every recommendation is supported by data and not assumptions.
Brand & Positioning
Defines how the institution differentiates itself and communicates its value.
Websites & Digital Experience
Ensures the institution’s positioning is reflected throughout the prospective student experience.
SEO & AI Search
Helps prospective students discover the institution across traditional search engines and emerging AI platforms.
Enrollment Marketing
Connects strategy to demand generation, lead nurturing, and enrollment conversion.
Content & Creative
Establishes what the institution should communicate, to whom, and why.
Digital Marketing
Determines where and how audiences should be reached across digital channels.
Analytics & Optimization
Defines how performance is measured, insights are identified, and marketing is continuously improved.