Analytics and Optimization
Measure the journey. Understand the outcomes. Optimize what matters.
Higher education marketing is more measurable than ever, but having more data doesn't necessarily create better decisions. Institutions often have information spread across websites, advertising platforms, CRM systems, analytics tools, and enrollment systems, making it difficult to see the full picture of what's actually driving results.
RAD brings those pieces together to create a clearer understanding of marketing performance across the student journey. We look beyond clicks, impressions, and traffic to understand how audiences engage, where prospective students move forward or drop off, which programs and campaigns are generating meaningful opportunities, and where the experience can be improved. By connecting strategy, marketing activity, digital experience, and measurable outcomes, we help institutions make informed decisions about where to invest, what to change, and what to do next.
The goal isn't simply to report what happened. It's to understand why it happened, and use that insight to make the next decision better.
RAD connects marketing performance to enrollment outcomes.
RAD connects marketing data across the student journey to create a clearer view of what is happening from first interaction through inquiry, application, and enrollment. We help institutions understand which audiences are engaging, which programs are generating demand, where prospective students are dropping off, and which marketing investments are contributing to meaningful enrollment activity.
Return & Modeling
EXAMPLEIllustrative data. Your report uses your numbers, by program and by channel.
Build a More Connected Enrollment Marketing System
If your campaigns, website, content and enrollment goals are not working together, RAD can help create the structure that connects them.
Let's build an enrollment marketing strategy that turns institutional priorities into focused action, and focused action into measurable growth.
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Enrollment marketing strategy
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Lead Generation
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Student acquisition
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Market and competitive analysis
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Landing pages
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Paid Acquisition
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Organic acquisition
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Lead nurturing
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Conversion strategy
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Acquisition-cost analysis
What does RAD measure for higher education institutions?
RAD measures performance across the student journey—from awareness and engagement through inquiries, applications, and enrollment. This can include website activity, campaign performance, conversions, program-level performance, and other meaningful indicators.
Can RAD connect marketing activity to enrollment outcomes?
Yes. Where the necessary data and integrations are available, RAD connects marketing activity to downstream outcomes such as inquiries, applications, and enrollment. This provides a clearer view of how marketing contributes to institutional goals.
How can analytics improve enrollment marketing?
Analytics can identify which audiences, programs, campaigns, channels, and experiences are generating meaningful engagement and where prospective students are dropping off. Those insights can then inform budget allocation, messaging, creative, targeting, and conversion improvements.
Does RAD provide dashboards and ongoing reporting?
Yes. RAD can develop reporting and dashboards that bring key performance indicators together in a format designed to support decision-making—not simply provide a collection of metrics.
What does optimization mean in higher education marketing?
Optimization is the ongoing process of using performance data to improve marketing results. RAD analyzes what is happening, identifies opportunities, tests changes, and refines campaigns, content, websites, and conversion paths over time.
Joshua Irons
CEO
joseph ashby
President
jordana weinstein
vp
elise romero
VP
jordon canny
Job title
joseph lapin
Job title
aly wolf
Job title
fred lee
Job title
jordon canny
Job title
joseph lapin
Job title
aly wolf
Job title
jordon canny
Job title
01
Team Experience
Our team brings decades of combined experience in higher education marketing and enrollment strategy. We've assembled talent from some of the most respected names in the industry, including Archer Education, Education Dynamics, Converge Consulting, Plexxus, and Circa Interactive.
02
Cross-Industry Expertise
Unlike agencies focused only on higher education, our experience spans healthcare, enterprise technology, professional services, and complex B2B sales environments.
This allows us to bring proven acquisition strategies, sophisticated automation, and performance accountability rarely found in higher education marketing.
03
Strategic Partnership
We don’t operate from a monthly ticket queue. Our team collaborates directly with marketing, admissions, and leadership to continuously improve performance throughout the recruitment cycle.
04
speed to market
Launch campaigns in days to weeks, not months. Marketing teams can respond quickly to enrollment opportunities, new academic programs, recruitment events, and changing market conditions without waiting on IT resources.
05
Web as a Marketing Execution Layer
For large institutions, we leverage Duda alongside your existing CMS to rapidly launch high-converting landing pages, microsites, and campaign experiences without disrupting your technology stack or requiring lengthy development cycles.
For smaller institutions, Duda can serve as a complete enterprise website platform that’s secure, scalable, accessible, and easy to manage.
06
Data-driven decision marketing
We connect digital marketing directly to institutional CRM platforms, providing clear visibility from the first website visit through inquiry, application, enrollment, and beyond.
Every recommendation is supported by data and not assumptions.
Brand & Positioning
Defines how the institution differentiates itself and communicates its value.
Websites & Digital Experience
Ensures the institution’s positioning is reflected throughout the prospective student experience.
SEO & AI Search
Helps prospective students discover the institution across traditional search engines and emerging AI platforms.
Enrollment Marketing
Connects strategy to demand generation, lead nurturing, and enrollment conversion.
Content & Creative
Establishes what the institution should communicate, to whom, and why.
Digital Marketing
Determines where and how audiences should be reached across digital channels.
Analytics & Optimization
Defines how performance is measured, insights are identified, and marketing is continuously improved.