RAD Higher Ed brings together a team of seasoned higher education marketing professionals with experience across some of the industry's recognized enrollment marketing and digital strategy organizations, including EducationDynamics, Archer Education, Converge Consulting, Circa Interactive, and Plexxus. Our collective background spans enrollment strategy, brand positioning, digital marketing, website strategy, SEO and AI search, content development, and student recruitment. This experience gives us a practical understanding of the challenges colleges and universities face.  From increasing awareness and differentiating their value proposition to generating qualified inquiries and improving enrollment outcomes. We understand the higher education landscape, the complexity of the student journey, and the importance of aligning marketing investments with institutional priorities. By combining this depth of experience with a collaborative, hands-on approach, we deliver the strategic perspective of seasoned industry leaders alongside the execution needed to turn strategy into measurable progress. Institutions benefit from professionals who have worked through these challenges firsthand and know how to build marketing programs that are both strategically sound and grounded in the realities of higher education.