The Anti-Agency Contract

The Performance-Aligned, Year-to-Year Model


Traditional higher education marketing agencies often lock institutions into rigid, multi-year contracts that continue drawing from tight budgets long after performance has plateaued. Our framework completely disrupts this standard by eliminating long-term vendor lock-in and anchoring accountability directly to net tuition revenue growth.  By shifting the financial risk away from the university, your institutional    capital is never trapped—forcing us to earn your partnership every single year.


RAD FRAMEWORK

  • Fluid, Year-to-Year Agility: Complete contractual flexibility to pivot as recruitment needs evolve.
  • Outcome-Based Accountability: Driven strictly by down-funnel inquiries, applications, and net tuition revenue.
  • Continuous Optimization: Strategy, content, and tech must actively earn their place in your funnel every single year.


LEGACY AD VENDORS 

  • 3-to-5 Year Financial Locks: Traps institutional capital in fixed, rigid legal retainers.
  • Output-Based Metrics: Paid based on top-funnel clicks, impressions, and web traffic.
  • Stagnant Account Queues: Strategy slows down significantly once the long-term contract is signed.